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Public Relations & Digital Content Manager

Trifecta is the largest organic meal delivery service in the US based in Sacramento, California in a brand new penthouse office in the DOCO Center Downtown. We provide a variety of fully cooked meal options for customers to choose from that match their ideal dietary and lifestyle goals from paleo, keto, vegan, and clean eating. We ship weekly, nationwide for free.

Trifecta Nutrition is the largest organic meal delivery service in the US,  based in Sacramento, California.

We provide a full diet ecosystem, including a top 30 smartphone app, a industry leading diet program, and a variety of fully-cooked meal options for customers to choose from that match their ideal dietary and lifestyle goals from paleo, keto, vegan, and clean eating. We ship weekly, nationwide for free.

This is a full-time, exempt, and salaried role with company benefits and stock options. We offer a competitive salary in a growth focused & collaborative team environment. Perks include our brand new penthouse office in the Sacramento DOCO, $7k per year worth of free food, and a dog friendly office!

Job Description

Trifecta has already become a famous brand on social media, so we are looking for a well connected PR Manager who can help make us a famous brand in the press to drive additional earned media. The Digital Content & PR Manager will be focused on increasing brand awareness, website traffic, brand reputation through traditional press, all the way up to national TV..

The PR manager will support the development and implementation of all media strategies to drive programs and initiatives that are aligned with Trifecta’s business and product launches.

This role will also be responsible for placing content and links on a wide roster of websites and industry publications, you’ll have proven experience of placements in top tier global media and the ability to reach coverage KPIs efficiently within a timeframe on a regular basis. You’ll also have experience of creating campaign concepts and outreach strategy to a high level, producing interesting and newsworthy campaigns.

The role will report to the Director of Marketing.

Duties & Responsibilities

  • Perform quality and continued outreach over multiple channels, including phone and email, leading to demonstrable results against campaign KPIs
  • Serve as point of contact for all Public relations opportunities, providing day-to-day guidance on communications efforts
  • Build relationships with thought leaders/influencers to grow industry awareness.
  • Identify trends and news opportunities for pitches, as well as develop creative ideas for lifestyle press coverage.
  • Write, edit and proofread items such as press releases, articles, quotes and testimonials on behalf of the Trifecta and it’s leaders (CEO, president, etc)
  • Support all requests including interviews, press opportunities, product requests
  • Support the planning and design of press events
  • Work alongside content, creative and demand-gen teams to keep projects running to time, assisting in the creation of timelines and press packs etc
  • Support the execution of all PR events
  • All other duties as assigned

Requirements

  • BS/BA preferred, Communications, Journalism, Marketing degree, or equivalent
  • 5-7+ years of PR experience; fitness/nutrition/sports/health/wellness industry is required
  • Must have solid relationships with print and digital influencers, affiliates, brand ambassadors
  • Well-versed in the media landscape, specifically in the fitness, Tech, e-commerce spaces
  • Impeccable writing skills and storytelling talent
  • Experience managing and negotiating with external partners (Agents, vendors)
  • Adept in creative problem-solving, extremely resourceful and proactive
  • Strong planning, project management, and organizational skills
  • Positive and collaborative attitude
  • Must be available to work with flexible hours outside of normal business hours

Perks & Benefits

  • Comprehensive health benefits (medical, dental, vision)
  • Paid Time Off
  • Stock Options
  • 401k plan
  • Stocked kitchen – healthy snacks, cold brew, and kombucha on tap
  • Dog Friendly Office

 

Trifecta, Inc. is an Equal Opportunity Employer. Employment opportunities at Trifecta, Inc. are based upon one's qualifications and capabilities to perform the essential functions of a particular job.  All employment opportunities are provided without regard to race, religion, color, sex, national origin, age, military status, veteran status, disability, genetic information, ancestry, medical condition, marital status, gender identity, gender expression, sexual orientation, or any other characteristic protected by law.

This Equal Employment Opportunity policy governs all aspects of employment, including, but not limited to, recruitment, hiring, internships, selection, job assignments, promotions, transfers, compensation, discipline, termination, layoff, access to benefits and training, and all other conditions and privileges of employment.

Please email your resume to shelbie.chubb@trifectanutrition.com

Trifecta, Inc. is an Equal Opportunity Employer. Employment opportunities at Trifecta, Inc. are based upon one's qualifications and capabilities to perform the essential functions of a particular job.  All employment opportunities are provided without regard to race, religion, color, sex, national origin, age, military status, veteran status, disability, genetic information, ancestry, medical condition, marital status, gender identity, gender expression, sexual orientation, or any other characteristic protected by law.
This Equal Employment Opportunity policy governs all aspects of employment, including, but not limited to, recruitment, hiring, internships, selection, job assignment, promotions, transfers, compensation, discipline, termination, layoff, access to benefits and training, and all other conditions and privileges of employment.