Through qualitative panels and surveys, and quantitative experiments, KP advances product development at Trifecta. He brings his former experiences Trifecta as media buyer and marketing scientist to his role. He provides and automate performance information and data-driven insights for teams across the organization. KP collects and synthesizes market trends, competitor data, and other research to ensure our products and services meet customer needs and achieve growth targets. Further, KP work closely with sales and marketing teams to develop and refine customer value propositions and product positioning.