Kali loves to bring together data, strategy, and design to create compelling marketing campaigns. The most exciting and challenging aspect about being a media buyer is how quickly the digital industry changes. The customer and what they want from companies is constantly adapting. Additionally, the tools and technology marketers use are always being updated and improved. She has worked in the digital marketing industry for five years and has already seen huge shifts. Outside of work, Kali loves to go on excursions in Northern California where she lives. She loves discovering new restaurants and returning to old favorites. Kali tries to travel as much as she can, and is always planning a new trip! At home her favorite thing is to find a great movie to enjoy with her pup Duke.